Accomplishments

Whether B2B, B2C, Fortune 500, or locally-owned - I have worked with organizations across various industries to meet marketing goals and objectives. A sampling of those organizations are shown here.

CMO Huddles' Top B2B Marketing Influencer in 2023, 2024, and 2025

and

Recurring CMO Huddles Studio Podcast Guest

Chief Marketing Officer | WEI

Strategic Brand Leadership: Defined company USP and brand positioning to drive a major M&A growth phase, successfully integrating five acquisitions and overseeing full rebrands.
Sales Growth & Market Expansion: Drove initiatives resulting in a 46% increase in new clients and secured the firm’s first multi-state contracts, each exceeding $1.5M.

Driving 1,218% ROI: Formalized high-impact marketing processes to prepare a PE-backed firm for rapid 2.5x growth over three years.

Proposal Optimization: Increased proposal hit rate from 54% to 65% by owning the RFQ/RFP response strategy and ROI-driven data tracking with full go/no-go authority.
Data & Operational Excellence: Modernized sales operations by leading ERP data governance, mapping customer journeys, and delivering performance insights that informed executive-level decision-making.
Communications & Budget Management: Managed a $2.75M+ budget while establishing the firm's first internal communications cadence, intranet, and securing top-tier industry press for the CEO.

Led local publicity efforts for Ragin Country Crawl, resulting in 300% ROI and earned media in the #2, 3, 4, 5, 7 and 8 of the top 10 media outlets in Louisiana; was brought in five weeks prior to event date.

Led efforts for new brand identity, associated branding materials, and website; condensed project timeline of eight months, with website build of six months.

Multiple crisis efforts, including working with team to develop and implement crisis strategies for Hard Rock International as a result of the Hard Rock Hotel collapse; while HRI was initially named in three of the over 40 lawsuits related to the collapse, Hard Rock has since been dismissed from all of those matters.

Led team in crisis efforts for Fortune 500 company associated with faulty food product; although the incident received wide-spread national news coverage, efforts led to client never being named.

Submitted and won three local awards and four national awards in less than two years (including Association Builders and Contractors Eagle and Pyramid.)
Procured $75 million in fees over 6 years by providing marketing materials for CDM Smith Inc., a $1 billion international environmental engineering firm.
Google Analytics, Tag Manager, Data Studio, and My Business establishment, review and updates for 56-year-old, multi-state business.

Skills

Strategic Planning, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Customer Relationship Management (CRM Systems), Adobe Suite, LinkedIn, Facebook, X, Instagram, HeyOrca, Sprout Social, Hootsuite, Google Analytics / GA4, WordPress, MuckRack, Digimind, Microsoft Office Suite, Content Creation, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Change Management, Mergers and Acquisitions (M&A), Internal Communications, Stakeholder Communications, Brand Strategy and Oversight, Revenue Growth Design, Thought Leadership Planning, Copywriting, Public Relations, Influencer Identification, Crisis Messaging, Crisis Monitoring and Reporting, Proposals, Digital Strategy, Internal Newsletters, External Newsletters, Slicks, Brochures, Creative Briefs, Analytics Reporting, Trends Reporting, B2B, B2C, Growth Marketing