Accomplishments
Whether B2B, B2C, locally-owned, or Fortune 500 - I have worked with organizations across various industries to meet marketing goals and objectives. A sampling of those organizations are shown here.
Led local publicity efforts for Ragin Country Crawl, resulting in 300% ROI and earned media in the #2, 3, 4, 5, 7 and 8 of the top 10 media outlets in Louisiana; was brought in five weeks prior to event date.
Led efforts for new brand identity, associated branding materials, and website; condensed project timeline of eight months, with website build of six months.
Multiple crisis efforts, including working with team to develop and implement crisis strategies for Hard Rock International as a result of the Hard Rock Hotel collapse; while HRI was initially named in three of the over 40 lawsuits related to the collapse, Hard Rock has since been dismissed from all of those matters.
Led team in crisis efforts for Fortune 500 company associated with faulty food product; although the incident received wide-spread national news coverage, efforts led to client never being named.
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Submitted and won three local awards and four national awards in less than two years (including Association Builders and Contractors Eagle and Pyramid.)
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Procured $75 million in fees over 6 years by providing marketing materials for CDM Smith Inc., a $1 billion international environmental engineering firm.
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Google Analytics, Tag Manager, Data Studio, and My Business establishment, review and updates for 56-year-old, multi-state business.